In 2023, Snapchat users around the world were surprised to find a new "friend" pinned at the top of their chat lists. This digital entity, known as "My AI," was Snapchat’s venture into AI companionship, powered by ChatGPT. Users could rename it, personalize its avatar, and even send it pictures — but there was one big problem: you couldn’t remove it unless you subscribed to Snapchat’s premium service, Snapchat+.
My AI was designed to be a helpful companion, offering advice, chatting casually, and even suggesting local activities if location sharing was enabled. However, for many users, the experience quickly shifted from novelty to annoyance. Unlike real friends, My AI refused to move down the friend list no matter how little interaction it received. Removing or unpinning it required either paying for Snapchat+ or deleting the app altogether, leading to a massive surge in searches like "delete Snapchat."
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The backlash didn't end with forced placement. Investigative reports highlighted worrying behavior from My AI, particularly when interacting with underage users. There were instances where it offered questionable advice or bypassed content restrictions when users pressed harder during conversations.
Despite heavy criticism from users and even scrutiny from U.S. senators, Snapchat has retained My AI, locking removal options behind a paywall. The controversy surrounding My AI underscores a broader debate: how much control should users have over the digital companions they're given?
In a platform dominated by teenagers — with Pew Research showing over 50% of U.S. teens using Snapchat daily — concerns about distinguishing AI from real friendships have only intensified. While some appreciate the feature, many others continue to call for greater transparency and user autonomy.
For those seeking a better start without My AI constantly hovering in their inbox, Buy Old Snapchat Account might be a smart move to find versions of the app where they can fully customize their social space.
